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Minor Hotels, a globally recognized hospitality group and investment company, is further strengthening its footprint in the Middle East through a landmark hotel management agreement on Dubai’s prestigious Palm West Beach. In collaboration with real estate and hospitality developer Seven Tides, Minor Hotels will assume management of a premier beachfront property currently operating as Dukes The Palm, a Royal Hideaway Hotel. The agreement will officially take effect on the first of August 2025 and signals a major advancement in the group’s strategic expansion across the United Arab Emirates.
With this key addition, Minor Hotels becomes the largest hotel operator on the iconic Trunk of Palm Jumeirah. This move not only reinforces the group’s commitment to the UAE market but also elevates its brand presence in one of the world’s most competitive luxury hospitality destinations.
Expanding a Diverse and Dynamic Portfolio
The newly acquired property includes 273 upscale hotel rooms and 287 serviced apartments, positioned directly on a prime stretch of beach neighboring the NH Collection Dubai The Palm. Opened in February 2023, the NH Collection property is part of Minor Hotels’ diversified brand portfolio. By incorporating the Dukes The Palm property, the group expands its presence on Palm Jumeirah to a total of 1,524 keys distributed across three signature destinations: Anantara The Palm Dubai Resort, NH Collection Dubai The Palm, and the new addition.Every property embodies its own distinct brand character, delivering personalized experiences designed to meet the preferences of sophisticated and well-traveled guests.
This strategic expansion underscores Minor Hotels’ long-term commitment to the Middle Eastern market, particularly the UAE, which continues to experience strong tourism and investment growth. The group’s growing portfolio of high-end properties across Dubai not only enhances its global visibility but also positions it as a market leader in the region’s competitive hospitality landscape.
Prime Location at Dubai’s Lifestyle Epicenter
Perfectly positioned along the shores of Palm West Beach, the property grants guests immediate entry to one of Dubai’s liveliest and most sought-after leisure hotspots. The bustling beachfront promenade is home to an array of luxury restaurants, upscale beach clubs, and premium entertainment venues. Whether guests are looking to unwind at sunset lounges, indulge in gourmet dining, or enjoy live beachside entertainment, this location offers an experience that blends leisure and sophistication.
Its advantageous location also places guests just thirty minutes from Dubai International Airport, making it a convenient option for both international tourists and business travelers. Proximity to the city’s key business hubs, shopping malls, and cultural landmarks further enhances the property’s appeal to a broad range of visitors.
Elevated Guest Experiences and Comprehensive Facilities
The resort offers a wide selection of accommodations, including elegantly designed guest rooms and spacious suites. The 287 serviced apartments are available in studio, one-bedroom, and two-bedroom layouts, each thoughtfully furnished to provide both comfort and functionality for short or extended stays.
Culinary offerings at the property are equally impressive, with six diverse dining venues catering to a wide range of tastes. From a signature specialty restaurant serving gourmet cuisine to a laid-back poolside bar, guests can enjoy a variety of dining atmospheres. The resort also features a private beach, an expansive infinity pool with ocean views, a tranquil lazy river, and a comprehensive suite of wellness facilities. Family-friendly amenities further enhance the resort’s positioning as an ideal destination for couples, groups, and families alike.
Planned Enhancements and Strategic Rebranding
To align the property with Minor Hotels’ quality standards and brand philosophy, a soft refurbishment will be undertaken before the official rebranding is unveiled later in 2025. This will include updates to guest accommodations and public spaces, with a focus on enhancing aesthetics, comfort, and functionality.
The rebranding effort is a clear signal of the group’s commitment to delivering superior guest experiences and maximizing value for partners. By revitalizing the property and aligning it with one of its leading hospitality brands, Minor Hotels aims to elevate the property’s market positioning and guest appeal.
A Proven Growth Strategy for the Middle East
The management of this flagship property adds another chapter to Minor Hotels’ successful growth journey in the Middle East. The group now operates 17 properties under five distinct brands across the UAE, including Anantara, Avani, NH Collection, Oaks, and Tivoli. Each brand brings a unique value proposition to the market, from ultra-luxury experiences to lifestyle-driven accommodations and extended-stay options.
Minor Hotels continues to pursue a targeted growth strategy centered around strong regional partnerships and in-depth local market understanding. Its approach focuses on sustainable development, long-term value creation, and maintaining high service standards across its properties. This has allowed the group to build a strong reputation for reliability, innovation, and guest satisfaction in some of the world’s most competitive hospitality environments.
A Global Hospitality Powerhouse
Operating over 560 properties, including hotels, resorts, and branded residences across 58 nations, Minor Hotels has established itself as a dominant player in the global hospitality arena. The company operates a diverse collection of eight hotel brands—Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks, and Tivoli—alongside a curated portfolio of restaurants, wellness concepts, and travel experiences. Drawing on over four decades of industry expertise, Minor Hotels continues to build strong brand identities, foster meaningful partnerships, and achieve sustained business success by placing guests and stakeholders at the heart of its vision.
Conclusion
The addition of this Palm West Beach property marks a significant achievement for Minor Hotels in its UAE expansion strategy. With a growing presence in one of the world’s most dynamic travel destinations, the group remains committed to innovation, excellence, and delivering memorable experiences across every guest touchpoint. As it prepares to unveil the rebranded property in 2025, Minor Hotels reaffirms its role as a key player shaping the future of luxury hospitality in Dubai and beyond.
Source: https://www.travelandtourworld.com/news/article/minor-hotels-sets-a-bold-milestone-in-united-arab-emirates-with-groundbreaking-hotel-management-agreement-for-iconic-palm-west-beach-property-in-dubai-new-report-you-need-to-know/
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Drawing on over four decades of industry expertise, Minor Hotels continues to build strong brand identities, foster meaningful partnerships, and achieve sustained business success by placing guests and stakeholders at the heart of its vision.