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Canada takes center stage in Fairmont’s global Make Special Happen campaign by showcasing four of its most iconic hotels—Fairmont Royal York in Toronto, Fairmont Chateau Whistler, Fairmont Hotel Vancouver, and Fairmont Empress in Victoria—as destinations for immersive, one-of-a-kind luxury experiences. From private jet excursions to Niagara wine country and forest yoga accessible by seaplane, to theatrical cocktail mysteries and outdoor afternoon teas in wild coastal settings, these curated offerings reflect Canada’s rich blend of heritage, nature, and innovation—positioning the country as a premier hub for experiential travel within Fairmont’s international portfolio.
Fairmont Hotels & Resorts has unveiled its latest global campaign, Make Special Happen, celebrating unforgettable moments and curated experiences across its properties. At the heart of this cinematic initiative is the iconic Fairmont Royal York in Toronto, which plays the central role in the brand’s evocative new commercial. Set amid the grandeur of the hotel’s historic interiors, the ad follows a group of guests preparing for an opulent celebration—capturing the anticipation, elegance, and timeless hospitality that define Fairmont’s global identity.
This campaign isn’t just about a single narrative—it’s an invitation to immerse oneself in bespoke, place-specific experiences designed to transform hotel stays into unforgettable events. Each participating Fairmont hotel, from Canada to India to Morocco, has launched its own “Special Happens” signature experiences, curated to reflect local character and deliver personal magic.
Signature Experiences Across Canada
Canada’s Fairmont portfolio is integral to the campaign, offering extraordinary experiences designed to engage the senses and highlight the country’s natural beauty, culinary prowess, and legendary hospitality. Here’s how Fairmont is making “special” happen across four of its most iconic Canadian destinations:
Fairmont Hotel Vancouver – Mystery, Mixology, and City Views
In the heart of British Columbia’s bustling metropolis, Fairmont Hotel Vancouver invites guests into a night of intrigue and elegance. As part of the campaign, the hotel offers a room-by-room mystery experience, weaving together bespoke cocktails, gourmet canapés, and interactive storytelling. Guests are invited to explore the hotel as each space reveals clues, secrets, and indulgences—all crafted to blend theatre with luxury.
For those seeking a quieter kind of special, the high tea service takes center stage in a glass-enclosed window nook, offering panoramic views of the downtown skyline. It’s a serene yet stylish moment of pause—a quintessential Vancouver escape.
Fairmont Chateau Whistler – Wellness and Wilderness by Seaplane
In British Columbia’s mountain haven of Whistler, Fairmont Chateau Whistler connects luxury travel with raw natural beauty. Guests begin their journey with a seaplane flight to Chatterbox Falls, one of the province’s most scenic natural sites. Upon landing, a guided yoga session in the forest offers a deep breath of tranquility amid ancient trees and cascading waters.
This signature wellness experience is more than a retreat—it’s a sensory immersion that unites adventure, serenity, and self-care, making it ideal for travelers looking to recharge in the pristine wilderness.
Fairmont Empress, Victoria – Iconic Afternoon Tea in Wild Settings
Across the water in Victoria, Fairmont Empress brings its famous afternoon tea to unexpected locations. Renowned for its heritage and harbor views, the Empress now takes its tea service into natural British Columbia landscapes—beaches, rainforests, and even near waterfalls.
This twist on a beloved tradition reflects the campaign’s commitment to local flavor and customization. Whether it’s the scent of the ocean or the hush of a mossy forest, the Empress’s tea offerings become a multisensory event rooted in Vancouver Island’s magic.
Fairmont Royal York Toronto Unveils Private Jet Escape to Niagara’s Exclusive Wine Estates
Back in Ontario, the Fairmont Royal York elevates its offerings with a private flight to Niagara wine country. Guests board a chartered aircraft from Toronto to the picturesque Niagara region, where a private estate winery hosts them for an exclusive tasting. A chef-prepared lunch served in a wine barrel cave rounds out the luxurious day trip.
This high-touch experience reflects the Royal York’s legacy of royal-worthy service, bridging city sophistication with countryside charm in one seamless luxury escape.
A Global Campaign With Local Flavor
The Make Special Happen campaign is more than a marketing initiative—it’s a reaffirmation of Fairmont’s belief that hospitality should be transformative. In addition to Canadian destinations, properties around the world are participating with their own custom-crafted experiences.
In Fairmont Jaipur, India, guests can take part in artisan-led workshops or join chefs in their homes to learn traditional cooking. In Fairmont Royal Palm Marrakesh, Morocco, travelers are treated to private dining experiences on lush, secluded grounds—an elegant intersection of landscape and luxury.
These offerings are designed to resonate with a global audience that increasingly values personalized, immersive travel. Whether the setting is a historic hotel in downtown Toronto or a lush retreat in rural Marrakesh, Fairmont is positioning its properties as more than just accommodations—they are gateways to once-in-a-lifetime memories.
Fairmont’s Commitment to Storytelling and Brand Legacy
The cinematic that anchors the campaign is shot with the grandeur and detail reminiscent of a classic film. By setting the story within the Fairmont Royal York, a symbol of Canadian elegance since 1929, the brand underscores its heritage of luxury and craftsmanship. The hotel’s opulent corridors, intricate chandeliers, and timeless architectural flourishes create an enchanting setting for moments that feel both historic and unforgettable.
Fairmont’s marketing strategy is centered around evoking emotion—encouraging guests to think beyond amenities and envision personal narratives crafted through meaningful moments. From arriving by seaplane in Whistler to sipping cocktails during a murder mystery in Vancouver, the brand showcases a portfolio where memories are made through experience, not just service.
Experiential Travel as the Future of Luxury
The campaign taps into a growing global trend: the rise of experiential and transformational travel. Today’s luxury travelers want more than five-star linens and room service—they seek authenticity, personalization, and emotional resonance. Fairmont’s signature experiences are crafted with this traveler in mind, blending the prestige of its storied properties with curated, emotionally rich moments.
By anchoring the campaign in destinations like Toronto, Whistler, and Victoria, Fairmont reinforces its Canadian roots while tapping into broader themes that resonate across borders. Each “Special Happens” moment is a microcosm of modern luxury—rooted in place, powered by storytelling, and elevated by imagination.
Canada’s Role in the Global Campaign
Canada’s inclusion as a focal point in the campaign is strategic. As one of Fairmont’s most historic and diverse markets, the country offers a unique range of landscapes, cultures, and experiences. From the wild coastal beauty of Vancouver Island to the historic elegance of downtown Toronto, each Canadian Fairmont property serves as both a sanctuary and a stage for unforgettable moments.
Additionally, Canada’s position as a safe, stable, and welcoming destination boosts its appeal to luxury travelers from the U.S., Europe, and Asia. By centering the campaign around Canadian hotels, Fairmont is positioning the country as not only a home for its brand, but as a premier global luxury destination in its own right.
Where Special Happens, Fairmont Leads
The Make Special Happen campaign is Fairmont’s love letter to the art of hospitality. By highlighting Canada’s unique luxury offerings—from mystery nights in Vancouver to wine caves in Niagara—the brand invites the world to rediscover what makes a stay memorable. More than places to sleep, these hotels are stages for stories, crafted through curated experiences and timeless service.
Fairmont’s new Make Special Happen campaign spotlights Canada by featuring exclusive luxury experiences across Toronto, Whistler, Vancouver, and Victoria. These iconic destinations offer immersive adventures—like private wine tours, forest yoga, and theatrical high teas—highlighting Canada’s leading role in the brand’s global experiential travel push.
With its bold storytelling, heritage settings, and deeply local flair, Fairmont is not only making special happen—it’s redefining what luxury means in the modern world.
Source: https://www.travelandtourworld.com/news/article/canada-takes-center-stage-in-fairmonts-make-special-happen-campaign-with-iconic-luxury-hotel-experiences-across-toronto-whistler-vancouver-and-victoria/
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